CASE STUDY
JAN MAARTEN ASSCHER JEWELLERY BRAND
One day our client arrived on his motorbike, clutching a battered book. It was a photographic history of Jacob Asscher and his diamond cutting family. As one of the brothers who were responsible for cutting the worlds largest diamond, the Cullinan, his grandson Jan Maarten Asscher decided to launch his own range of jewellery.
Our brief was ‘take the essence of the book, and turn it into a contemporary jewellery brand that acknowledges it’s rich heritage’.
Simple!
